What is Digital Marketing?

Digital marketing encompasses all marketing efforts that use the internet or electronic devices to promote products, services, or brands. It involves strategies such as Search Engine Optimization (SEO), content marketing, social media marketing, email campaigns, and paid advertising. Through platforms like Google, Facebook, Instagram, and LinkedIn, businesses can reach and engage with a wider audience. Digital marketing enables precise targeting, real-time analytics, and the ability to scale campaigns for maximum impact, ultimately driving brand awareness, customer acquisition, and increased revenue.